Monday, May 2, 2016

Maltese Breed Profile

Dog Breed profiles

Maltese Breed Profile

Maltese fact file

KC Group: Toy
Size: Small
Height: Not exceeding 25cm from ground to withers
Weight: Not stated in breed standard but usually around 3 - 4kg
Average lifespan: 14 years
Good with children?: Yes recommended
Exercise requirement: Little
Good guard dogs?: Would bark
Moulting level: Low
Grooming: Lots
Colours: Pure white, but slight lemon markings are permitted
Jogging partner: Short runs

Health

The Maltese is healthy and hardy but patellar luxation is known in the breed. This is a condition where the kneecap slips out of place, either temporarily or permanently. It is more common in small breeds and often treated with surgery.
There are no compulsory health tests for the breed. However, when buying a puppy you should always look for a reputable breeder. If possible, visit the breeder more than once and don’t be afraid to ask questions. A good breeder will be happy to give you answers and will be just as interested in you as a potential owner. If you have any doubts, do not buy.

Temperament

  • Maltese are merry and full of fun and despite their appearance and reputation are lively dogs.
  • Loving and friendly.
  • Outgoing and active.

Lifestyle

  • Maltese are companion dogs who want to spend time with their families so are not recommended for those who are out all day. If given their own space to retreat to, they can be left for a few hours. 
  • They do not need lots of space and are equally at home in an apartment or a large country house.
  • Their sweet nature means they are good with children but interactions must be supervised. Their small stature means they can be injured easily if play is too rough.
  • A Maltese needs around half an hour’s exercise a day. A run around the garden is sufficient but he is happy to go for longer walks too.

Trainability

  • Maltese are intelligent and obedient.
  • With a regular routine they are usually easy to house-train.

General care

  • The Maltese has a soft and silky coat which requires daily grooming. The coat is naturally long but some pet owners choose to have it trimmed shorter which will mean a trip to the groomer every four to six weeks, unless you are able to do it yourself.
  • In the past, the breed used to have problems with losing their teeth early, so it is important to keep up with their dental care.
  • Maltese are prone to tear staining so their eyes need to be checked regularly and owners should try to keep them as dry as possible.

Pros

  • Faithful and genial.
  • Adaptable to different lifestyles.

Cons

  • Requires a lot of grooming.

Did you know?

  • The Maltese is regarded as one of the oldest dog breeds. It is reported that Charles Darwin placed the origin of the breed at 6,000 BC but research suggests it could have been even earlier.
  • The Maltese does not shed his coat making him a good companion for those with allergies.

Pug Breed Profile

Dog Breed profiles

Pug Breed Profile

Pug fact file

KC Group: toy
Size: small
Good with children?: yes recommended
Exercise requirement: little
Good guard dogs?: no
Moulting level: medium
Grooming: little
Jogging partner: no
Originating from China, the Pug was very popular with royalty and aristocracy. Nowadays they are popular pets as they are non aggressive and get on well with children. Celebrities love them too! In fact for the first time last year the Pug entered the Kennel Club's official Top 20 most popular breeds in the UK!

Pug Character

Pugs are independent and resolute and know what they want! They are stubborn but rarely aggressive and get on with people and other animals. They are loyal, playful, eager to please, enjoy company, and are extremely intelligent.

Pug Size

The Pug is a small Toy dog with an average weight of 6.3-8.1kg.

Pug Health

Because of their short snouts, pugs have a tendency to develop breathing problems. They are also prone to eye, ear and mouth infections. The main problem tends to be skin infections if the crevices in their face are not kept clean. Pugs can also suffer from a fatal brain disease specific to their breed called Pug Dog Encephalitis (PDE). Pugs also put on weight easily and can become highly obese.

Pug Special Care

Pugs cannot tolerate high heat and humidity. Because of their short snouts they do not have the ability to cool themselves like other breeds through panting. Overheating can be fatal.
Remember! All breed profiles are general and every dog is an individual.

Cocker Spaniel (English) Breed

Dog Breed profiles

Cocker Spaniel (English) Breed Profile

Cocker Spaniel (English) fact file

KC Group: Gundog
Size: Medium
Height: Dogs: 39 - 41cm; bitches: 38 - 39cm
Weight: Around 13 - 14.5kg
Average lifespan: 12 years
Temperament: A happy little dog; good-natured, merry, and intelligent
Good with children?: Yes
Exercise requirement: Moderate
Good guard dogs?: Would bark
Moulting level: Medium
Grooming: Lots
Colours: Solid black, red, orange, and brown, as well as combinations of black with white, brown with white, red and white, blue roan, orange roan, black roan, particoloured, and tricoloured
Jogging partner: Yes

Health

Cocker Spaniels are prone to the following conditions:
  • Progressive retinal atrophy (PRA).
  • Glaucoma.
  • Familial Nephropathy (FN).
PRA is an inherited untreatable eye condition that results in blindness; glaucoma is increased pressure within the eye — it’s extremely painful and if not treated promptly will result in blindness; FN is a kidney disease that results in renal failure.
Health tests
Adult dogs and dogs who are to be bred from should have annual eye tests so any signs of disease can be spotted early. Dogs with signs of eye disease shouldn’t be bred from. All dogs must be tested for glaucoma; this is a one-off test and can be done from eight months of age upwards. 
DNA testing is available for prcd-PRA (the most common form) and FN. Blood samples are sent to America for testing. These DNA tests are not yet compulsory but it is recommended that you choose a puppy from breeders whose dogs have had these tests.

Temperament 

  • Kind natured.
  • Friendly.
  • Intelligent.
  • A family dog who will want to be involved in all his family does.
  • Good with children and other pets if socialised early.

Lifestyle

  • An energetic, bouncy dog best suited to an active lifestyle.
  • Not a lap dog.
  • A garden is a must.
  • Needs about 60 minutes of physical exercise a day, including off-lead walks and play.

Trainability

  • The Cocker Spaniel wants to please his owner and excels at training.
  • Extremely intelligent but strong-willed and has his own mind, so will need a firm, fair hand.

General care

  • The Cocker Spaniel has a beautiful coat which needs looking after to keep it at its best.
  • A thorough brush through daily is a must to prevent the coat matting.
  • The coat needs to be stripped about three times a year.
  • The Cocker Spaniel’s long ears need to be checked regularly as they can become infected easily if not kept clean.
  • Fairly easy to feed, but must be a good-quality diet. Cockers can be quite greedy so watch portion sizes too.

Working or show Cocker?

Working Cocker Spaniels are bred as working gundogs. While they can make good pets it’s important to appreciate their strong working instinct. They have incredible stamina and will be on the go all day long, so if you want a working Cocker be prepared for this.
In terms of looks, working Cockers have much finer coats and shorter ears than show Cockers and their body shape is less compact.
It’s important to remember that unless you are extremely active or intend to work your dog, a working Cocker Spaniel is probably not for you.

Pros

  • Good temperament.
  • Nice size.
  • Easy to train.

Cons

  • Some hereditary problems.
  • Needs a good deal of exercise.
  • Higher than average grooming needs.

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Cocker Spaniels

10 things you didn't know about Spaniels

With the floppy ears and joyful personalities, what's not to love about spaniels. But how many of these fascinating facts about Spaniels do you know?
With the floppy ears and joyful personalities, what's not to love about spaniels. But how many of these fascinating facts about Spaniels do you know?
 1. According to the Oxford dictionary, the definition of a spaniel is: 'a dog of any various breeds with a long silky coat and drooping ears.
2. The Irish Water Spaniel is the tallest of all spaniel breeds.
3. The name 'Springer' Spaniel comes from the role in was bred for. This type of spaniel was used to startle birds into the air so that they spring upwards.
4. Based on registration statistics, the Cocker Spaniel is the 2nd most popular breed in the UK behind the Labrador.
5. With seven Best in Show wins, the Cocker Spaniel has taken the most Crufts titles.
6. With a long, well-muscled body the Clumber Spaniel is one of the heavier spaniels. The breed was brought to Britain by the Duke of Newcastle and bred at his home of Clumber Park in Nottinghamshire, hence the name.
7. The Welsh and English Springer Spaniels are two different recognised breeds. The Welsh Springer is smaller and lighter in build than his English counterpart.
8. The Clumber Spaniel, Field Spaniel, Irish Water Spaniel, and Sussex Spaniel are all vulnerable native breeds. They each had less than 300 registrations in 2015.
9. Although shown as a spaniel, the Irish Water Spaniel works as a retriever in working trials.
10. The American Cocker Spaniel was derived from the Cocker Spaniel in the USA.

Sunday, May 1, 2016

Skippy's Press Release

"SkippyFit" - More than walking, Skippy gives dogs a workout.
When Skippy arrives at work, their so excited to see him they jump up and lick his face. Skippy, left the corporate world and opened Skippy Dog Walking! - a service that offers dog running, dog walking, and pet sitting, and daycare.
"We're giving the dog the exercise that they really need," Skippy said. Anyone with a dog knows how fast it can dash away the moment a fence or back door is left open. Skippy takes dogs running in a more ideal situation: he comes to the client's home and runs with the dog for up to an hour, keeping the animal in shape and healthy. "Nearly half of all dogs in the US are considered obese," he said, walking one of his daily clients, a 7-year old Maltese named Midnight.
For those who work all day, finding time to walk the dog can be difficult. And a 15-minute walk around the block once or twice a day just doesn't cut it for dogs built for strength and running, Skippy said. Jo, who grew up in San Diego, describes himself as a "big runner" who has competed in marathons as has Skippy. He'll run at a pace comfortable for the dog. After starting their pets on a running or walking routine, owners have reported to Skippy that their dogs are trimmer, more energetic and more disciplined on the leash.
To keep owners updated on how long and how far Skippy went with the dogs, he keeps a GPS band around his wrist that records all that information, which he can later e-mail to the owners. Ever the responsible dog walker, Skippy also makes sure to clean up all the doggy waste with 100% degradable bags.
Candies Pet Supply and Grooming suggested the business idea to Skippy. Although he loved walking/running and dogs, he was unsure how he could turn dog walking into a full-time job. After thinking through a few ideas, he used his busines background to get the company up and running. After starting the business, he added the pet sitting, boarding, and daycare services at the request of his clients.

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Skippy's Press Release Guide

How To Write a Press Release For Your Dog Walking Company

First of all, what exactly is a press release and why would you want to write one for your dog walking or pet sitting service?  Well, a press release is basically a semi-news story that aims to get information out about you and/or your product/service.  The goal is to get your name out onto the internet to be seen by readers as well as, hopefully, get picked up by reporters and journalists who will want to contact you to do a story of their own for their respective news outlet (like a newspaper, radio station, etc).  The more your story spreads, the more people hear about you and the more people that take action (they contact you, buy from you, learn about an issue, etc).

press release dog walking

Entire books have been written on writing press releases and doing publicity, but let's break it down into 5 simple steps that you can do right now:
  1. Every press release for your dog walking business needs to have a STORY component.  That means that, instead of writing about your brand new lower prices (boring!!!), tie your new pricing into a story that makes it interesting to read about.  For example, you could relate the current struggling US economy to why you're lowering your prices.  Make it a story about how you're helping the American family by making your service even more affordable than ever before.  Creating a story behind your announcement makes it much more interesting to the reader.
  2. Create an appealing headline.  Your goal here is not to drive traffic to your site or sell something.  It's to interest someone in reading the story.  Hopefully one of those readers will be a journalist who will find your information to be appealing enough to write about for his/her own audience.  Keep your headline short, to the point, and interesting.  Here's an example of a bad headline: Jeff's Fancy Pet Sitting, Inc. Introduces New Lower Prices.  This is too flat.  There's no appeal - nothing to make you want to read more.  To give it a little more pizazz, let's change this around and say "Expert Pet Sitter Saves Americans Big Money" or "Pet Sitter Rescues Both Dogs And American Wallets".  There are a gazillion ways to go about writing a headline.  Just remember to make the reader curious to read more.  
  3. The beginning of your pet sitting press release needs to start with a bang:  WHO, WHAT, WHEN, WHERE, WHY, AND HOW.  These are the essential components of your story.  The reader needs to know the answers to these 6 questions.  It tells them the basics of what the story is going to talk about all in just 1 or 2 sentences.  The rest of the release should be roughly 500 words (give or take a hundred or two).  It should support the who/what/when/where/why/how with additional interesting details.  Keep in mind to write in the third person (don't use "I" or "we") and don't make it sound like an advertisement.  It's a "news" story, so write it as if a newscaster was going to read your release word for word on a TV news show.  If possible, use quotations, too.  Bottom line: keep it factual, entertaining, and informative.
  4. The end of the story should contain a couple sentences about you.  Again, keep it factual and not a sales pitch.  For example: "Jeff's Fancy Pet Sitting was founded in 2002 to help vacationers with an affordable and reliable solution for their pet care needs while they're away.  Jeff can be contacted at [fill in contact information]."
  5. Publish your release to internet press release services.  There are 10-bazillion out there, both free and paid.  The free ones are generally worthless.  If your release is done correctly, the paid ones will often get you lots of internet listings for your story and bring eyeballs and journalists to your front door.  Of course, also send it out (via email, fax, etc) to journalists that you've identified as having a possible interest in what you're writing about.  You can find these journalists by looking in your local newspaper, contacting local TV and radio outlets, and searching for local blogs and other local internet news and entertainment sites.  
There are lots of minor details we're skipping in this article (like proper formatting procedures, etc), but you can find all that easily in an internet search.  The 5 steps above though are the essentials you need to create an appealing press release that gets read.

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